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Why Your Green-Marketing Message May Be Missing the Mark

May 1, 2008 - A new survey finds consumers are much more interested in personal and social sustainability - community engagement, fairtrade, and buying local - than in environmental issues like global warming.

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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