SLM ContributorsVIEW ALL

  • The conditions for creating eco-advantage will grow stronger in 2009, no matter what the economic situation. Here are the give forces that will continue to drive a fundamental shift in how business operates, even during a recession.
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  • Will Sarni
  • Jacquelyn Ottman
  • Doug Washburn
  • John Roberts

Innovator in FocusVIEW ALL

  • Duke Stump on Why "Green" Isn't Good Enough

    Duke Stump, former CMO at Seventh Generation, doesn’t want companies to focus on green products, or even the word “green.” To embrace sustainability, he tells companies to look within, position on areas of strength that communicate regenerative life principles to every department and get consumers to actively engage. Lucas Daniel of gravitytank caught up with Duke to ask him about his new consulting venture, The NorthStar Manifesto, and the lessons learned from his tenure at Seventh Generation.

    Check out Duke's new blog, The Real 100, here.


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Green to Gold Is Now in Paperback!

Green to Gold, by Yale professors Dan Esty and SLM Editor at Large Andrew Winston, chronicles how environmental innovators such as 3M, GE, Walmart, Johnson & Johnson, and many others are establishing new value and competitive advantage through smart eco-strategy. Newly revised and updated, the paperback edition features an FAQ section and additional case studies.

Order it here!



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