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Smart Brands Align Cause Marketing with Core Business

May 28, 2008 - Lacking hard numbers on cause-marketing returns, companies have begun embracing causes that relate directly to their business interests, Advertising Age reports.

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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