July 16, 2008 - PR firm Porter Novelli has identified a small group of trend-setting consumers - dubbed "greenfluencers" - who are actively nudging their vast social networks toward environmentally preferable products.
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July 16, 2008 - PR firm Porter Novelli has identified a small group of trend-setting consumers - dubbed "greenfluencers" - who are actively nudging their vast social networks toward environmentally preferable products.