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From Green Ballparks to Prius at the Oscars: Tapping Culture Leaders to Shape Sustainable Change

What's the secret to creating a culture-leading sustainability campaign? Incremental change is good, but the first place to effect change is on the consumption side, according to Robin Raj of Citizen Group. By Emily Rabin Cowan

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From Green Ballparks to Prius at the Oscars: Tapping Culture Leaders to Shape Sustainable Change