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Coke's Scott Vitters on Closing the Loop

Last September, Coca-Cola announced plans to build a $60 million recycling plant that turns recovered plastic bottles into new bottles for Coke products. But as Scott Vitters, Coke's director of sustainable packaging, explains, that kind of bottle-to-bottle approach isn't always possible. So Coke has found a surprising new use for all that plastic - it's making t-shirts out of it. (To listen to our conversation with Scott, click here.)