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CFLs: It Takes a Team to Market a Lightbulb

The current success of CFLs is due to the innovation and commitment of a virtual "village" of manufacturers, designers, and marketers. By Jacquelyn Ottman and Sydnee E. Grushack

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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