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"Clean Diesel" Cars a Tough Sell for U.S. Consumers

Sept. 16, 2008 - Despite technological gains, automakers are struggling to promote "clean diesel" vehicles among Americans who still see diesel as gasoline's dirtier, poorer cousin, Advertising Age reports.

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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