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Cause Marketing Offers Huge Payoffs, Study Finds

Oct. 7, 2008 - Cause-related marketing can drive double-digit sales growth for brands, according to a new consumer survey.

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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