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BBMG

At BBMG, we believe that sustainability is an innovation imperative, and that winning brands of the 21st century will be sustainable brands. Only BBMG combines innovation protocols with sustainability expertise and brand-building experience to help clients drive growth and positive social impact. Leveraging The Collective, our proprietary community of “sustainable mainstream” consumers, BBMG helps clients forge new markets, discover new products and services, create new solutions and drive real culture change.

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As Featured on Sustainable Brands:

News & Views

Just because you're doing good work as a social entrepreneur doesn't mean you get to skip on the more commercial parts of running a business. Your good story isn't enough to grab customers and create more impact, you need to build a good brand. Every other month, brand innovation firm BBMG hosts...

News & Views

Carlton SolleCarlton Solle grew up in Marin County, surrounded by the beauty of the Bay Area. But it wasn’t until he spent time in Costa Rica that he saw natural beauty contaminated — beaches...

News & Views

Jared KochAs part of our ongoing series of conversations with interesting people making the world a better place, BBMG welcomed to our studio Jared Koch, the author and co-founder of...

News & Views

One of the most well-known and loved eco-friendly beauty brands out there, Tata Harper has made a mark on the beauty industry with one eye on sustainability and the other on consumer health and wellness. Hailing from her organic farm in Vermont, Harper’s ingredients are all sustainably sourced...

News & Views

Umicore’s ranking as #1 on the 2013 Global 100 index of most sustainable companies was met with healthy skepticism by social justice advocates and environmental purists. The company’s history as Union Minière du Haut Katanga created devastation that ...

News & Views

At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.

My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist...

News & Views

BioLite is one of Brooklyn’s most innovative startups with far-reaching impact. Selling energy products such as the CampStove for camping and outdoor adventure, the company uses revenues to incubate products for emerging markets, most prominently the...

News & Views

Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational...

News & Views

Holstee’s mission has always been to encourage more mindful living, whether that meant enabling consumers to proclaim their principles boldly on a graphic poster or to purchase with a purpose. Originally finding its niche in apparel and then in poster design, Holstee has again pivoted, this time landing in...

Library



What principles of delivering trust and strengthening brand through shared value creation are proving most powerful? What landscapes of opportunity are major brands facing in this context, and how do their experiences compare to those of social entrepreneurs? What expected or unexpected benefits can branding draw from innovation for shared...

News & Views

What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week.

Let’s re-imagine our lives to the extent that what we want and how brands meet these needs are radically different — was the message of a short film on...

News & Views

After another morning of inspiring plenary sessions, the afternoon breakout sessions on SB London day two began with BBMG...

Library

What new market sizing analyses and customer insight studies are proving valuable to brand and marketing leaders? How are related business opportunities being framed by researchers tracking the pulse of the next economy? Where is the next wave of demand-driven disruption most likely to come from?

News & Views

On Monday afternoon at SB London ‘13, breakout sessions featuring a variety of brand and thought leaders explored everything from purposeful brands and European consumer research to engaging in innovation and reprogramming culture.

Christophe Fauconnier and Benoit Beaufils, respectively brand...

News & Views

Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting...

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Research Panel: Untangling the Consumer Attitude/Behavior Gap

Fast Thinking: BBMG for Fast Company

Raphael BemporadOur regular columns for Fast Company’s Co.Exist series explore the intersection between branding, sustainability and innovation.



Consumer Insights: The Collective

Raphael BemporadBBMG is the only brand innovation firm that has decided to move beyond polling “sustainable mainstream” consumers and start actively engaging them in bold new solutions. Dubbed The Collective, our proprietary online community connects consumers with sustainable brands, causes and related experts. Since March 2010, Collective members have shared more than 100,000 insights to help us identify hot-button issues, spot trends, validate concepts and generate bold new marketing campaigns. Learn how you can sponsor an activity with The Collective.

Featured Report: Unleashed

Raphael BemporadSince 2007, BBMG's highly acclaimed national studies have painted a clear picture of the powerful and fast-growing New Consumer segment, some 70 million U.S. consumers aspiring to “purchase with a purpose.” Download our award-winning report, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability, which updates key findings and features ethnographic snapshots from representative consumers, as well as insights from some of the world’s most forward-thinking brands.

Employee Engagement: Green the Team

Raphael BemporadLeading companies recognize that sustainability can be a competitive advantage, but only if it resounds across the entire organization to help reduce costs, improve retention and drive creativity. This webinar, produced with VolunteerMatch, draws from our recent white paper Green the Team to share smart strategies and practical case studies for overcoming some of the most common challenges related to employee-facing CSR programs.

Spotlight on Ecopreneurs: BBMG’s Green Room

Raphael BemporadAn original Web video series, The Green Room engages the green economy’s best thinkers, designers, technologists, business leaders and public figures in one-on-one interviews conducted in our Brooklyn studio. Hosted by BBMG's Mitch Baranowski, each episode features a candid exchange with one guest about the ups and downs of scaling sustainability and driving social innovation. Email us to nominate leaders we should feature in Season 2!

Step Into My Office: WSJ’s Workplace of the Week

Raphael BemporadWe’re grateful that the Wall Street Journal featured us as a “Workplace of the Week.” The slideshow showcases our open floor plan and the environmentally-friendly design elements that have turned this former brewery into an eco-office.

But Wait: Still More White Papers

From the Age of Co-Creativity to Branding for Sustainability, BBMG has been at the forefront of identifying and shaping how to close gaps and embed sustainability in branding and marketing functions to create shared value. Here’s where we keep our latest thinking.