Brand Risk/Benefit

Major U.S. Brands Boycotting Alberta Oilsands

August 30, 2010 – In response to growing concerns over the environmental impact of creating fuel from the oilsands in Alberta, specifically the negative effects of the manufacturer’s tailing ponds, 4 major U.S. corporations have joined the movement to either avoid or boycott entirely fuels derived from the sands. READ MORE

Greenwashing into the Red: The New Risks of Deceptive Environmental Marketing

Capitalizing on consumer interest in sustainability just got a lot more difficult. In the wake of BP’s Deepwater Horizon disaster, a renewed interest in greenwashing by the FTC, courts and legislatures makes prosecution for greenwashing more likely than ever before. By Jonathan Storper and Lance Alarcón READ MORE

Benziger Tops Sustainable Wine Rankings

August 25, 2010 – Greenopia has released their comprehensive sustainability ratings on 25 major wine labels, with Benziger Family Winery of Sonoma, CA taking the top spot in the ratings, followed by French Rabbit and Alma Rosa taking second and third place respectively. READ MORE

Twitter Users 3x More Likely to Impact Brands Online

August 23, 2010 – A study conducted by ExactTarget and released earlier this month finds that consumers who are active on Twitter are three times more likely to impact a brands reputation online through syndicated Tweets, blog posts, articles and product reviews than the average consumer. READ MORE

Sustainability is Key for Cleaning Products

August 12, 2010 - A study released this week by Ipsos Public Affairs for Procter & Gamble Professional reveals that when it comes to cleaning products, nine out of ten business decision makers consider the issues of sustainability and environmental responsibility very important to their business. READ MORE

Brands in a New Age of Responsibility - Jez Frampton, Interbrand



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Jez Frampton of Interbrand takes the stage at SB’09 to discuss sustainability's place on the business agenda, the role brands must play, and the power they have as key value creators. Outlining principles from stories like Tom's Shoes, Method, 3M, and Xerox, he goes on to give 3 critical steps for brands moving forward.
Jez Frampton

Ethical & Sustainable Advertising with David Mallen of Better Business Bureau

David Mallen, who works in the National Advertising Division of the U.S. Better Business Bureau, spoke with SLM's Mario Vellandi at Sustainable Brands 10 about what the future will hold for businesses and marketers making communications and associated claims about their products and services in the sustainability space. READ MORE

Stand By Your Cause: Learning From Dawn’s Involvement In The Gulf Oil Spill

The sticky situation P&G has found itself in for its Dawn brand suggests that when it comes to cause-related marketing campaigns, tread carefully. Pick a cause that ties in strategically with your brand’s positioning and be prepared to stick by your cause when the going gets tough. READ MORE

Tweeting Builds Brand Loyalty

June 28, 2010 – A new research survey by Fleishman-Hillard and Harris Interactive finds that 75% of U.S. consumers view companies that use micro-blogging services such as twitter and social network status updates for customer engagement as more deserving of their trust than brands with no presence in the space. READ MORE

Sprint Honored for Electronic Recycling Efforts by IERCE

June 3, 2010 – Last week Sprint Nextel was recognized at the International Electronics Recycling Conference for their commitment to electronics recycling; specifically for the launch of their Sprint Buyback Program and for setting the industry benchmark of recovering or recycling 90% of the handsets they manufacture by 2017. READ MORE
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