Sept. 30, 2008 - Not so much, according to a new consumer survey, which questions whether tech companies should be focusing their marketing campaigns on products' green attributes.
Sept. 26, 2008 - Toyota, GM, Honda, and Whole Foods are rating the largest volume of positive eco-buzz among online bloggers, according to a new report from J.D. Power and Associates.
Sept. 25, 2008 - The majority of consumers say companies should take charge in the fight against global warming - and would favor products made by companies that act responsibly, according to a new Nielsen survey. The findings strongly echo an earlier survey in which 90% of U.S. consumers agreed companies should shoulder most of the green burden by marketing more environmental preferable products.
Sept. 22, 2008 - Nearly a third of Chinese consumers say environmental issues trump economic concerns, compared to 28% in the U.K. and just 17% in the U.S., according to a new survey.
Sept. 17, 2008 - Half of Americans may still be hot for green products, but consumers' willingness to pay more for green alternatives has decreased since last year, according to a new survey.
Sept. 12, 2008 - Marketers, forget that coveted 18-36 demographic: Consumers over 55 are the most prolific users of green products in the U.S., according to a new survey.
Sept. 4, 2008 - A new consumer survey from The Body Shop indicates that despite the tough economic climate, ethics are as important - if not more important - than price among today's increasingly eco-conscious consumers.
Aug. 12, 2008 - Forget green beer; bar regulars say they'll pay up to 30% more for pub grub that's organic, fairtrade, or locally sourced, according to a new American Express survey (via The Publican).
Aug. 7, 2008 - Nine in ten U.S. consumers think environmental responsibility is important, but they still expect companies to do most of the heavy lifting - by marketing greener products, according to a new report.
July 31, 2008 - Two natural foods giants and a certain hybrid car manufacturer (perhaps you've heard of them?) get top green billing among the coveted 21-29 demographic, according to a new survey.
July 30, 2008 - Despite the economic downturn, half of all American consumers - regardless of income level - say they would pay more for greener products such as concentrated laundry detergent and fuel-efficient cars.
July 16, 2008 - PR firm Porter Novelli has identified a small group of trend-setting consumers - dubbed "greenfluencers" - who are actively nudging their vast social networks toward environmentally preferable products.
July 11, 2008 - Attention climate-conscious companies: Your environmental message is likely falling on deaf ears, according to a new consumer survey. A few brand names are breaking through the clutter - and they aren't the ones you expect.
July 3, 2008 - A green-design dilemma: Wal-Mart and Costco have debuted a new gallon-size milk carton that cuts energy costs by saving space in refrigerators and shipping trucks - but consumers say the jugs just don't stack up to the old version, the New York Times reports.
