Recent studies suggest that consumers want greener options but don't want to go too far out of their way to get it. Is this fairly passive commitment to greener buying going to drive enough change to tackle problems as large as climate change? By Andrew Winston
July 25, 2008 - As awareness of environmental issues spreads to younger and younger consumers, marketers active in the kids and tweens segments (ages 3-11) are catching the green wave, a new study finds.
July 24, 2008 - Intelligent Global Pooling Systems (iGPS) is selling potential clients on the green benefits of its new plastic shipping pallets with a free online calculator that shows exactly how much fuel they'll save by ditching the wood pallets now widely in use.
July 22, 2008 - General Motors has enrolled the Electric Power Research Institute, a trade group for U.S. utilities, to help drum up interest in its Chevy Volt electric car, Reuters reports.
July 3, 2008 - Office equipment giant Ricoh is the proud sponsor of the first 100% green-powered electronic billboard ever to light up New York's Times Square.
July 3, 2008 - Britain's Advertising Standards Authority is on a tear, citing both Fiat and EasyJet in the past two weeks over not-quite-kosher claims for low-emissions vehicles and air travel, respectively.
June 26, 2008 - Canada's Competition Bureau is requiring companies to get more specific with their green-product advertising, banning the use of "vague claims implying general environmental improvement."
With an audience of more than 6 million users visiting Yahoo’s homepage each month, you could say the company knows a thing or two about what’s drawing people’s attention these days. Erin Carlson, director of Yahoo's social responsibility department, took Sustainable Brands '08 attendees through some of the big lessons – and they contained some big surprises.
June 25, 2008 - The Carbon Trust - the British government-backed organization that brought carbon labels to the Tesco supermarket chain - has launched a certification scheme to help companies prove they are making real progress in carbon management.
June 18, 2008 - Trash-hauling giant Waste Management is sponsoring a new social networking website that encourages people to "learn, act, and earn rewards for making a positive impact on the environment."
June 17, 2008 - IKEA Canada has launched a green-themed website to keep tabs on its customers' attitudes toward environmentally and socially responsible products.
June 11, 2008- Sustainability practices boost profits and strengthen consumer loyalty in a tough economic climate, according to new report on trends in the consumer products industry.
June 4, 2008 - The Federal Trade Commission will hold a hearing to re-evaluate is guidelines for the eco-marketing of textiles and green building products and services.
With an audience of more than 6 million users visiting Yahoo’s homepage each month, you could say the company knows a thing or two about what’s drawing people’s attention these days. Erin Carlson, director of Yahoo's social responsibility department, took Sustainable Brands '08 attendees through some of the big lessons – and they contained some big surprises.
