Communications

Las Vegas Sands Launches Sustainable Development Initiative

March 19, 2010 – International resort developers Las Vegas Sands Corp. (LVS) announced yesterday the launch of Sands Eco 360 degrees, a sustainable development program promising “a commitment to sustainable water, energy, cleaning, recycling, and waste management policies.” READ MORE

Australian Sustainability Grants Underutilized by Small Businesses

March 18, 2010 – An existing program by Australia’s Commonwealth Government, Re-Tooling for Climate Change, has been issuing business grants for small to mid-sized manufacturers to reduce their environmental footprint through efficient equipment, yet many still do not prioritize sustainability.   READ MORE

From Hand-carved Gourds to 16oz Aluminum Cans: Taking a Natural Beverage Brand from Hippie to Hipster

During its first 15 years in operation, Guayaki has established itself as the #1 yerba mate brand in the United States. While the company has launched products from bottled beverages to energy shots, expanding into new customer segments demands that the company reexamine their approach to branding and marketing. By Hilary Bromberg READ MORE

P&G Expands "Future Friendly" Initiative with Significant Media

March 17, 2010 – Proctor & Gamble has announced it will be expanding its environmental responsibility and education platform, Future Friendly, in order to meet or exceed their original pledge of reaching 50 million U.S. households with conservation education by 2010.   READ MORE

CRO Magazine Announces 100 Best Corporate Citizens List

March 16, 2010 – Corporate Responsibility Magazine (CRM) released yesterday its 11th annual 100 Best Corporate Citizens List, including top companies like Microsoft, Nike, and Verizon.  The list is considered among America’s three most important business rankings. READ MORE

Planet Green Launches 24-Hour Eco-Programming with VERGE

March 15, 2010 – Discovery Communication’s eco-lifestyle network, Planet Green, announced the launch of its new VERGE programming.  The three-hour primetime block will feature “misfits, mavericks and innovators who challenge the status quo and are on the verge of changing their world and creating a better tomorrow.” READ MORE

New Ceres Report a Roadmap for Sustainability

March 12, 2010 – Activist U.S. coalition Ceres has released a report urging companies to make immediate and meaningful energy and resource improvements if they want to keep pace with social concerns about climate change and sustainability.  READ MORE

Accenture Study: Consumers Want Governments Addressing Climate Change

March 11, 2010 – New research by Accenture shows that 85 percent of global consumers believe more government intervention in the energy market is the solution to reducing reliance on fossil fuels and addressing energy challenges.   READ MORE

Eco-Labels Cause Price Drop in California Organic Wines

March 10, 2010 – A new UCLA-led study has found that California wineries using eco-labels on their organic wines are seeing a decrease in price, instead of the higher revenue of other green products like organic foods and high-efficiency appliances.   READ MORE

Legislation Is the Mother of Green Invention

Sustainability requirements triggered by legislation should not be seen as roadblocks to innovation, but should be utilized as a springboard for new thinking and an opportunity for sustainable branding. READ MORE
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