Communications

The Future of Credible Brand Communications - Scot Case of TerraChoice

Learn from Terrachoice’s Scot Case of as he shares how communicating a brand’s sustainability attributes has changed drastically in recent years, what trends have developed in the marketplace and what the future holds for credible communications in the sustainability space. READ MORE

India Holds Huge Potential for Sustainable Brands

September 2, 2010 – Indian consumers are increasingly conscious about purchasing environmentally friendly products and according to a new survey by Datamonitor, making sustainable purchasing choices is a high priority for approximately 60% of Indian consumers. READ MORE

Measuring the Value of CSR Communications

As companies invest more financial and human resources into sustainability, it is important to make sure the right metrics are in place to ensure CSR goals are tied to overarching corporate strategies. Yet there’s been little or no discussion around what or how to best measure CSR communications – here are some examples and best practices. By Perry Goldschein READ MORE

Is Consumer Confidence in Brand Sustainability Regressing?

September 1, 2010 – A study conducted in July of this year by Gibbs and Soell found that only 16% of consumers surveyed believe that a majority of businesses are committed to sustainability – and only 48% believe that “some businesses” are committed. The numbers are not drastically different for exec’s – 29% and 54% respectively. READ MORE

Proposed Vehicle Labels to Include GHG Emissions and Fuel Economy Comparisons

August 31, 2010 – The U.S. EPA and Department of Transportation today proposed two new fuel economy labels for passenger vehicles and light trucks, both of which change the way fuel efficiency information is communicated and includes detailed information about vehicles’ greenhouse gas emissions. READ MORE

Major U.S. Brands Boycotting Alberta Oilsands

August 30, 2010 – In response to growing concerns over the environmental impact of creating fuel from the oilsands in Alberta, specifically the negative effects of the manufacturer’s tailing ponds, 4 major U.S. corporations have joined the movement to either avoid or boycott entirely fuels derived from the sands. READ MORE

Sony Ericsson has Mobile Phone Sustainability Dialed

August 26, 2010 – In response to research showing that 44% of consumers would incorporate sustainability factors into their mobile phone purchasing decisions; telecommunications firm O2 has launched the first sustainability rating system for mobile phones in the United Kingdom. READ MORE

Greenwashing into the Red: The New Risks of Deceptive Environmental Marketing

Capitalizing on consumer interest in sustainability just got a lot more difficult. In the wake of BP’s Deepwater Horizon disaster, a renewed interest in greenwashing by the FTC, courts and legislatures makes prosecution for greenwashing more likely than ever before. By Jonathan Storper and Lance Alarcón READ MORE

The Gap Separating Vision from Execution in Sustainability Programs

August 24, 2010 – While executives in charge of sustainability efforts at their companies see a clear alignment between sustainability and their overall business strategy, there is still a wide gap between these champions’ vision and the way sustainability is executed within their organization. READ MORE

Twitter Users 3x More Likely to Impact Brands Online

August 23, 2010 – A study conducted by ExactTarget and released earlier this month finds that consumers who are active on Twitter are three times more likely to impact a brands reputation online through syndicated Tweets, blog posts, articles and product reviews than the average consumer. READ MORE
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