Communications

March 19, 2010 – International resort developers Las Vegas Sands Corp. (LVS) announced yesterday the launch of Sands Eco 360 degrees, a sustainable development program promising “a commitment to sustainable water, energy, cleaning, recycling, and waste management policies.” READ MORE

March 18, 2010 – An existing program by Australia’s Commonwealth Government, Re-Tooling for Climate Change, has been issuing business grants for small to mid-sized manufacturers to reduce their environmental footprint through efficient equipment, yet many still do not prioritize sustainability.   READ MORE

During its first 15 years in operation, Guayaki has established itself as the #1 yerba mate brand in the United States. While the company has launched products from bottled beverages to energy shots, expanding into new customer segments demands that the company reexamine their approach to branding and marketing. By Hilary Bromberg READ MORE

March 17, 2010 – Proctor & Gamble has announced it will be expanding its environmental responsibility and education platform, Future Friendly, in order to meet or exceed their original pledge of reaching 50 million U.S. households with conservation education by 2010.   READ MORE

March 16, 2010 – Corporate Responsibility Magazine (CRM) released yesterday its 11th annual 100 Best Corporate Citizens List, including top companies like Microsoft, Nike, and Verizon.  The list is considered among America’s three most important business rankings. READ MORE

March 15, 2010 – Discovery Communication’s eco-lifestyle network, Planet Green, announced the launch of its new VERGE programming.  The three-hour primetime block will feature “misfits, mavericks and innovators who challenge the status quo and are on the verge of changing their world and creating a better tomorrow.” READ MORE

March 12, 2010 – Activist U.S. coalition Ceres has released a report urging companies to make immediate and meaningful energy and resource improvements if they want to keep pace with social concerns about climate change and sustainability.  READ MORE

March 11, 2010 – New research by Accenture shows that 85 percent of global consumers believe more government intervention in the energy market is the solution to reducing reliance on fossil fuels and addressing energy challenges.   READ MORE

March 10, 2010 – A new UCLA-led study has found that California wineries using eco-labels on their organic wines are seeing a decrease in price, instead of the higher revenue of other green products like organic foods and high-efficiency appliances.   READ MORE

Sustainability requirements triggered by legislation should not be seen as roadblocks to innovation, but should be utilized as a springboard for new thinking and an opportunity for sustainable branding. READ MORE

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