Last September, Coca-Cola announced plans to build a $60 million recycling plant that turns recovered plastic bottles into new bottles for Coke products. But as Scott Vitters, Coke's director of sustainable packaging, explains, that kind of bottle-to-bottle approach isn't always possible. So Coke has found a surprising new use for all that plastic - it's making t-shirts out of it. (To listen to our conversation with Scott, click here.)

Sept. 3, 2008 - Hewlett-Packard has answered Wal-Mart's call for greener packaging, replacing standard shipping materials with a protective "messenger bag" that downsizes product packaging by a staggering 97%.

Aug. 25, 2008 - ConAgra Foods has tapped Associated Packaging Technologies to develop recycled PET frozen food trays for its Healthy Choice, Banquet, Kid Cuisine, and Marie Callender's brands.

Aug. 13, 2008 - PepsiCo U.K. has outlined a roadmap to sustainable packaging for two of its top-selling brands, pledging to downsize packaging weight and switch to greener materials within ten years.

Aug. 11, 2008 - Asda, one of the largest supermarket chains in the U.K., has begun stocking cardboard milk containers as a greener alternative to plastic jugs, the Telegraph reports.

Aug. 7, 2008 - Packaging firms are feeling the squeeze as retailers up their expectations for more recyclable, resource-efficient product packaging, according to a new industry report.

July 31, 2008 - Dell has launched what the company is calling its "most environmentally responsible consumer PC" yet - a desktop whose CPU takes up 80% less space and uses 70% less energy than comparable models.

July 29, 2008 - A line of food packaging made from the bulrush plant has become the first in its category to earn Cradle to Cradle certification for its sustainable design.

July 16, 2008 - Packaging giant PWP Industries has found a way to avoid the pesky industrial coatings that frequently make food packaging non-recyclable - it's new AgroResin line is completely biodegradable and compostable.

July 3, 2008 - A green-design dilemma: Wal-Mart and Costco have debuted a new gallon-size milk carton that cuts energy costs by saving space in refrigerators and shipping trucks - but consumers say the jugs just don't stack up to the old version, the New York Times reports.

July 1, 2008 – Ball Corp. has spiced its first-ever sustainability report with a new corporate goal to cut greenhouse gas emissions 16% over the next four years – primarily by trimming weight from its iconic beverage bottles and cans, the Denver Business Journal reports.

June 18, 2008 - Nearly a year after launching lightweight pouch packaging for its wines, South African vintner Arniston Bay is taking its green message to the U.K., where supermarket chain Tesco is a useful ally in selling consumers on the bag-in-box approach.

June 13, 2008 - British candymaker Fox's Confectionery has begun packaging its sweets in clear PET plastic containers that are not only environmentally preferable to PVC but also show the candy to best advantage on store shelves, Sustainable Is Good reports.

June 3, 2008 - SoftLayer, a datacenter services firm, has slimmed the packaging for its servers by 80% - a boon for shippers looking to pack more product into fewer trucks.

May 29, 2008 - The Wine Group, the company that brought you Franzia "wine in a box," is shifting two of its popular brands from glass bottles to bag-in-box packaging - a move that's expected to save 11 million pounds in packaging materials and reduce the brands' carbon footprint by 60%.