Oct. 3, 2008 - Al Gore's We Campaign for climate protection has taken home the World Business Academy's EthicMark Award for its "Unlikely Alliances" ad spots.

Sept. 17, 2008 - Oil and gas giant Chevron has launched a new ad campaign plugging the benefits of energy efficiency and conservation.

Sept. 16, 2008 - Freshly brewed tea is better for the environment than pre-packaged varieties (and it's healthier and cheaper, too), according to a new ad campaign launched by Salada, a leading brand of tea bags.

Sept. 16, 2008 - The sour economy is making green marketing pitches tougher for consumers to swallow, according to a new survey of chief marketing officers.

Sept. 16, 2008 - Despite technological gains, automakers are struggling to promote "clean diesel" vehicles among Americans who still see diesel as gasoline's dirtier, poorer cousin, Advertising Age reports.

Aug. 29, 2008 - General Electric has kicked off a new marketing campaign highlighting the water- and energy-saving potential of its new line of frontload washers, MediaPost reports.

Aug. 28, 2008 - The Body Shop is rolling out a new advertising push that shares the stories behind its green products, BrandWeek reports.

Aug. 22, 2008 - Cement manufacturer Holcim has tapped a pair of branding firms to help highlight the company's green building products and services in a new U.S. communications push, PRWeek reports.

Aug. 11, 2008 - As lawmakers in the U.S., Britain, and Canada clamp down on green advertising claims, New Zealand's ministries of commerce and environment have jointly launched a new website to help consumers judge the credibility of companies' eco-labels and other environmental marketing practices.

July 15, 2008 - Sharp Electronics is looking to build on its momentum as a leader in the energy-efficient LCD TV market with a new ad campaign touting its solar panel business as well, MediaPost reports.

July 3, 2008 - Office equipment giant Ricoh is the proud sponsor of the first 100% green-powered electronic billboard ever to light up New York's Times Square.

July 3, 2008 - Britain's Advertising Standards Authority is on a tear, citing both Fiat and EasyJet in the past two weeks over not-quite-kosher claims for low-emissions vehicles and air travel, respectively.

May 28, 2008 - Lacking hard numbers on cause-marketing returns, companies have begun embracing causes that relate directly to their business interests, Advertising Age reports.

May 16, 2008 - Florida companies have launched a statewide ad campaign in which business leaders showcase their efforts to develop new greenhouse-gas reduction technologies.

Bobbie Parisi is the mastermind behind the KEEN Footwear’s Hybrid.STAND campaign, which netted a mention on Advertising Age's list of top 50 marketing ideas for 2007. In this SLM interview, she offers a behind-the-scenes look at the sustainable-lifestyles contest that helped boost KEEN’s web traffic by more than 50%.