Sustainable Brands

The Future of Credible Brand Communications - Scot Case of TerraChoice

Learn from Terrachoice’s Scot Case of as he shares how communicating a brand’s sustainability attributes has changed drastically in recent years, what trends have developed in the marketplace and what the future holds for credible communications in the sustainability space. READ MORE

India Holds Huge Potential for Sustainable Brands

September 2, 2010 – Indian consumers are increasingly conscious about purchasing environmentally friendly products and according to a new survey by Datamonitor, making sustainable purchasing choices is a high priority for approximately 60% of Indian consumers. READ MORE

Measuring the Value of CSR Communications

As companies invest more financial and human resources into sustainability, it is important to make sure the right metrics are in place to ensure CSR goals are tied to overarching corporate strategies. Yet there’s been little or no discussion around what or how to best measure CSR communications – here are some examples and best practices. By Perry Goldschein READ MORE
Perry Goldschein

Perry Goldschein is a sustainability and marketing veteran with two decades of experience and founding partner of SDialogue, LLC. Prior to SDialogue, Perry founded SRB Marketing, Inc., an interactive marketing firm focused on sustainability, and two earlier companies involving alternative energy and media. For several years with SRB Marketing, Perry set the strategic direction of the company, developed business relationships, and project managed the teams that achieved award-winning results for clients that included Ben & Jerry’s, National Geographic and Yale University. He’s authored a variety of publications on sustainability issues and internet marketing; has been quoted widely in the trade media, including AdAge, MediaPost, MarketingSherpa and Target Marketing; and spoken at various trade events, including ad:tech Chicago, American Strategic Management Institute, Sustainable Brands, LOHAS, SRI in the Rockies and the Green Business Conference. On campus, Perry has taught classes that includes PR & Interactive Advertising, PR & the Internet, Social Media and Video & Podcasting at SUNY New Paltz.


Is Consumer Confidence in Brand Sustainability Regressing?

September 1, 2010 – A study conducted in July of this year by Gibbs and Soell found that only 16% of consumers surveyed believe that a majority of businesses are committed to sustainability – and only 48% believe that “some businesses” are committed. The numbers are not drastically different for exec’s – 29% and 54% respectively. READ MORE

Proposed Vehicle Labels to Include GHG Emissions and Fuel Economy Comparisons

August 31, 2010 – The U.S. EPA and Department of Transportation today proposed two new fuel economy labels for passenger vehicles and light trucks, both of which change the way fuel efficiency information is communicated and includes detailed information about vehicles’ greenhouse gas emissions. READ MORE

Major U.S. Brands Boycotting Alberta Oilsands

August 30, 2010 – In response to growing concerns over the environmental impact of creating fuel from the oilsands in Alberta, specifically the negative effects of the manufacturer’s tailing ponds, 4 major U.S. corporations have joined the movement to either avoid or boycott entirely fuels derived from the sands. READ MORE

Sony Ericsson has Mobile Phone Sustainability Dialed

August 26, 2010 – In response to research showing that 44% of consumers would incorporate sustainability factors into their mobile phone purchasing decisions; telecommunications firm O2 has launched the first sustainability rating system for mobile phones in the United Kingdom. READ MORE

Sustainability Reporting and Stakeholder Engagement at SAP

SAP has changed the face of sustainability reporting to be more user friendly to readers, while also providing new interactive stakeholder dialogue capabilities through its website and social media. Sami Muneer speaks on the company's journey and what he believes the future of sustainability holds for reporting and stakeholder communications. READ MORE

Greenwashing into the Red: The New Risks of Deceptive Environmental Marketing

Capitalizing on consumer interest in sustainability just got a lot more difficult. In the wake of BP’s Deepwater Horizon disaster, a renewed interest in greenwashing by the FTC, courts and legislatures makes prosecution for greenwashing more likely than ever before. By Jonathan Storper and Lance Alarcón READ MORE
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