Interview

The Future of Credible Brand Communications - Scot Case of TerraChoice

Learn from Terrachoice’s Scot Case of as he shares how communicating a brand’s sustainability attributes has changed drastically in recent years, what trends have developed in the marketplace and what the future holds for credible communications in the sustainability space. READ MORE

Sustainability Reporting and Stakeholder Engagement at SAP

SAP has changed the face of sustainability reporting to be more user friendly to readers, while also providing new interactive stakeholder dialogue capabilities through its website and social media. Sami Muneer speaks on the company's journey and what he believes the future of sustainability holds for reporting and stakeholder communications. READ MORE

Replenish: Innovative Household Cleaning with Jason Foster

Replenish is an innovative household cleaning product, not based on some new magical formula, but rather on the bottle's design. Founder Jason Foster speaks with SLM's Mario Vellandi about the "story behind the business" and how it saves money as well as waste.  See an illustrative video of the product here! READ MORE

Ford Motor Company's Sustainability Strategy - John Viera

John Viera, Ford’s Director of Sustainable Business Strategies, speaks with SLM's Mario Vellandi about their short, mid, and long term sustainability plans around vehicle design which include flex-fuel engines, cylinder reduction technology and lightweighting. READ MORE

Positive Partnerships for Brands and Nonprofits - Linda Rogers of Coca Cola

Linda Rogers, Group Director of Sustainabilty Marketing at Coca-Cola, speaks with SLM's Mario Vellandi about the potential of different partnership structures between brands and nonprofits and shares three essential tips for developing positive, collaborative relationships. READ MORE

Ethical & Sustainable Advertising with David Mallen of Better Business Bureau

David Mallen, who works in the National Advertising Division of the U.S. Better Business Bureau, spoke with SLM's Mario Vellandi at Sustainable Brands 10 about what the future will hold for businesses and marketers making communications and associated claims about their products and services in the sustainability space. READ MORE

Timberland's Mike Harrison on Earthkeepers and Sustainable Branding

Timberland's Chief Marketing Officer, Mike Harrison, explains to Sustainable Life Media's Mario Vellandi how Earthkeepers isn't just a shoe, but a brand platform for authentic and credible communication with stakeholders (and the public) on Timberland's corporate responsibility commitment and environmental stewardship efforts. READ MORE

The Total Impact of Great Beer–With New Belgium Brewing’s Kim Jordan

Cause Capitalism's Olivia Khalili sits down with New Belgium Brewing founder Kim Jordan to discuss sustainability in her business, employee engagement, and how she and her husband built a New Belgium around the statement: "To operate a profitable brewery which makes our love and talent manifest”. READ MORE

PepsiCo's Dan Bena on Water Stewardship and Strategy

Thera Kalmijn, Founder and CEO of SureGround, speaks with Dan Bena, Director of Sustainable Development at PepsiCo about PepsiCo’s Water Stewardship Approach and the future of sustainable water practices.  The conversation focuses on how to create a comprehensive water management strategy by using tools such as the UN CEO Water Mandate, creating internal metrics, and actively engaging stakeholders and your organization. READ MORE

PepsiCo: Sustainability & Human Health with Mehmood Kahn

Mehmood Kahn, The first Chief Scientific Officer at PepsiCo, sits down with SustainAbility's Mark Lee to discuss the growing role brands are playing in sustainability, innovation, nutrition and human health. READ MORE
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